#2 is the sales copy.
Many of my clients didn't fully understand what this even meant when we first discussed what should be on the back cover. Back cover text is simply a short synopsis of the book, right? Wrong!
The back cover text needs to be compelling sales copy. This is your first time of connecting with a potential buyer, someone who is actively looking to buy a book, and they need to know the reasons why your book is the one they should choose. What emotional highs and lows are they wanting to connect with? How will you convince them that THIS book will not be a waste of time? Yes, the synopsis must be intertwined within this text, but more importantly, you need to show what benefit they will get out of this reading.
Our marketing team uses target market research to develop the correct words and strategy for getting our now intrigued readers to open the book. That first nudge toward a sale has been set.
#3 is the editing.
This one is also being shouted by the masses, and if you see who the majority of those demands are coming from, you will take note that they are the readers. They are your audience, the people who will pay you money if they like what they see. They will continue to come back to your books if you have done them right. Just as the cover design and the sales copy are essential to get a potential buyer to look at your book, if they open to the first page and are affronted by basic grammar mistakes, they will be done with you forever and move on to the next.
As a publisher, I never want to see editing mistakes within our books. Thus, I developed a system where each of our editing clients goes through a set of editors. Not just one person editing, because one person never finds all the mistakes. We manage to keep expenses down and yet provide a much higher quality of editing. This leads to greater sales because we don't lose our sales due to editing.
An author who understands all the steps necessary to publish a great book is going to outsell the authors who don't. Even if you need to hire service providers to fulfill some of the requirements, knowing what is needed is half the battle.
#4 is lack of a great hook.
The first few pages of a book are often what a buyer will read before they make that final decision to buy. Yes, they read the synopsis before the hook, and don't get me wrong, that must be great too, but if the back cover got their interest peaked, they will flip through the first few pages next. So even if you did everything else here, yet you didn't make sure the beginning was perfect, you will lose the sale.
Many authors get caught up in this area because:
-- My friends and family love my book
-- I have a degree in writing
-- I have published books already
While it is awesome that you have a support team, and you learned in a classroom setting the ins and outs of writing, and that you already have some experience in this industry
- Audiences have changed…
- Attention spans have changed… (Thanks, Netflix.)
- Technology has changed…
- Customer buying habits have changed…
- Presentation practices have changed…
- And the competition has grown by 400,000 new book titles every year!
In today's world of publishing all the rules are different. Writing in a classroom is not the same as writing for a large audience and books that were published just 5-years ago might not make it as far today if published in the exact same way.
Today it is about integrating marketing within your plan of writing and publishing, so when you do release your next book, you have an engaged audience waiting to receive it.
Keep reading...now that you know the top 4 mistakes, I've created a COMPLETE check list of what to do to get the best possible book published.
In fact, I actually created you a 2nd check list that goes beyond the production of your book and lays out everything you need to do for marketing your book.
My wish for you is to sidestep the countless things that authors don't know that make most Indie-Authors epic disasters, and instead learn how to create a masterpiece.
I've been designing books and helping authors publish for 10 years now and I've made MANY mistakes along the way. You don't need to do the same! I've compiled a list of everything you need to do to be a successful, money making author.
Click here now to get both of these checklists!